Marketing management is the art and science of
choosing target markets and getting keeping and growing customer through create
delivering and communicating superior customer value.
Main keyword above this definition:
- Art and science
- Getting keeping and growing.
- Superior customer value.
Marketing management is a business discipline which is
focused on the practical application of marketing techniques and the
management of a firm's marketing resources and activities.
The practice of monitoring the marketplace, organizing and
analyzing the results of data
collection, and developing strategies for
future marketing activities.
Marketing planning:
Marketing planning involves deciding on marketing strategies that will help the
company to attain its overall strategic objectives.