Accounting Finance Management HRM Economic Math Political science English Computer

.

Definition of Motivation


Motivation

Q1: Definition of Motivation.
Q2: Motivation Process/Models of Motivation.
Q3: Maslow’s need theory.
Q4: What is need? Discuss the type of needs.
Q5: What is motivation drives? Explain each drives with its 
        characteristics. / explain McClelland theory.
Q6: Explain Motivation Hygiene theory.
Q7: Explain ERG theory of Motivation.

Q1:What is Motivation?
Motivation is the willingness to exert high levels of effort toward organizational goals, conditioned by the effort’s ability to satisfy some individual need.

Q2:Motivation Process
We can define motivation process through a diagram. The motivation process diagram is given below:

             Unsatisfied need

             Tension

             Drives

    Search behavior

            Satisfied need

     Reduction of tension

An unsatisfied need creates tension that stimulates drives within individual. These drives generate a search behavior to find particular goals that, if attained, will satisfy the need and lead to the reduction of tension.


Q3:Maslow’s need theory

It’s probably safe to say that the most well-known theory of motivation is Abraham Maslow’s hierarchy of needs.
Physiological Need
It includes hunger, thirst, shelter, sex, and other bodily needs.

Safety Need
It includes security and protection from physical and emotional harm.

Social Need
It includes affection, belongingness, acceptance and friendship.

Esteem Need
It includes internal esteem factors such as self-respect, autonomy and achievement; and external esteem factors such as status, recognition and attention. Esteem needs can be differentiated into two kinds:

* Internal esteem
* External esteem
Self-actualization Need
The drive to become what one is capable of becoming; includes growth, achieving one’s potential, and self-fulfillment.

Maslow’s separated the five needs into lower order and higher order need.


Lower order need
It includes physiological and safety need.

Higher order need
It includes social, esteem and self-actualization need.


According to Maslow, if a superior wants to motivate someone, he/she needs to understand what level of the hierarchy that person is currently on and focus on satisfying those needs at or above the level.

Q4:What is need?
Need means some internal state that makes certain outcomes become attractive.

Types of Need
There are two types of needs. They are
  • Primary needs
  • Secondary needs
  •  
Primary Needs
Primary need is the physical needs include food, water, sex, sleep, air and reasonably comfortable temperature. These need arise from the basic requirements of life and are important for survival of the human life.

Secondary Needs
Secondary needs are vaguer because they represent needs of the mind and spirit rather than of physical body. Many of these needs are developed as people mature. Examples are needs that pertain to self-esteem, sense of duty, competitiveness, self-assertion, and to giving belonging and receiving affection

Q5:Motivational Drives

Drives as a product of the cultural environment in which they live, and these drives affects the way people view their jobs and approach their lives.


Motivational Drives with their characteristics/ Explain David C. McClelland theory

According to David C. McClelland, there are three kinds of motivational drives
1. Achievement motivation
2. Affiliation motivation
3. Power motivation

Achievement Motivation
Achievement motivation is a drive some people have to pursue and attain goals. An individual with this drive wishes to achieve objectives and advance up the ladder of success.

Affiliation Motivation
Affiliation motivation is a drive to relate to people on a social basis.

Power Motivation
Power motivation is a drive to influence people, take control, and change situations. Power-motivated people wish to create of their organizations and are willing to take risks to do so. Once this power is obtained, it may be used either constructively or destructively.


Motivation Hygiene Theory
The motivation hygiene theory was proposed by psychologist Fredrick Herzberg. In the brief that an individual’s relation to his or her work is a basic one and that his or her attitude toward this work can very well determine the individual’s success or failure, Herzberg investigated the question, “What do people want from their jobs?”



The data suggest, says Herzberg, that the opposite of satisfaction is not dissatisfaction, as was traditionally believed. Removing dissatisfying characteristics from a job does not necessarily make the job satisfying. As illustrated in Exhibit 5-4, Herzberg proposes that his findings indicate the existence of a dual continuum: The opposite of “satisfaction” is “No satisfaction”, and the opposite of “Dissatisfaction” is “No dissatisfaction”

Those factors- such as company and administration, supervision and salary- that, when adequate in a job placate workers. When these factors are adequate, people will not be dissatisfied.                                                                                                                                                                                                                                                                                                                                    


ERG theory
Clayton Alderfer of Yale University has reworked Maslow’s need hierarchy to align it more closely with empirical research. His revised need hierarchy is labeled ERG theory.
Alderfer argues that there are three groups of core needs - existence, relatedness and growth – hence the label: ERG theory. The existence group is concerned with providing our material existence requirements. They include the items that Maslow considered to be physiological and safety needs. The second group of needs is those of relatedness --- the desire we have for maintaining important interpersonal relationships. These social and status desires require interaction with others if they are to be satisfied, and the external components of Maslow’s esteem classification. Finally, Alderfer isolates growth needs --- an intrinsic component from Maslow’s esteem category and characteristics included under self-actualization.



Differences between Need hierarchy theory and ERG theory
The differences between need hierarchy theory and ERG theory are given below:

Need hierarchy theory
ERG theory
*This theory was developed by   Abraham Maslow.

*According to Maslow there are five needs.
a) Physiological
b) Safety
c) Social
d) Esteem
e) Self-actualization.

*According to Maslow 5 needs occurred one by one.
*This theory was developed by Clayton Alderfer.

*According to Alderfer there are 3 needs.
a) Existence
b) Relatedness
c) growth


*According to Alderfer these 3 needs occurred at a time.